Meta Rolls Out Ads on WhatsApp Status and Channels

Big changes are coming to WhatsApp—and they’re a pretty big deal for both everyday users and businesses.

Meta just announced some fresh new features in WhatsApp’s Updates tab, and it's the first real move to monetize the app in a way that (finally) doesn’t mess with your private messages. If you’ve ever wondered how Meta would bring ads to WhatsApp without turning it into a Facebook-style feed, well—this is it.

Let’s break down what’s new, what it means, and how this update affects you whether you’re just here to chat or looking to grow a brand.

Image credits: Meta

The Updates Tab Is Where the Action’s At

You’ve probably noticed that the Updates tab on WhatsApp is where you go to check out friends’ statuses or follow creator content on Channels. It’s already used by over 1.5 billion people a day—so Meta’s betting big on turning it into more than just a scrolling spot.

Here’s what they’re adding:

1. Channel Subscriptions

Love following your favorite news network or entertainment creator? You’ll soon be able to subscribe to their Channel for a small monthly fee and get exclusive content, kind of like Patreon meets WhatsApp.

2. Promoted Channels

If you’re managing a WhatsApp Channel, you can now promote it directly within the app. It’s the first time channel owners have access to real visibility tools to grow their audience.

3. Ads in Status

Businesses will now be able to place ads in the Status section. Think of it like Instagram Stories, but within WhatsApp. Ads will be relevant, localized, and skippable.

Image Credit: Whatsapp

Image Credit: Whatsapp

The Best Part? Your Chats Are Still Private

Meta is being super clear on one thing: your personal chats aren’t part of this.

• Messages, calls, and group chats are still end-to-end encrypted.

• Ads will be based on limited data like your country, language, or followed Channels.

• Your phone number will never be shared or sold to advertisers.

• If you’ve connected Meta’s Accounts Center, some ad preferences may apply across platforms.

Why This Update Actually Makes Sense

For years, Meta has wanted to bring business features to WhatsApp, but without killing the private, clutter-free vibe that users love. These new tools are a smart step in that direction.

Whether you're in the U.S. running a small brand or just keeping in touch with friends, these new features expand what WhatsApp can do—without changing what it already does best.

What’s Next?

These updates will roll out gradually in the coming months.

• If you’re a business or Channel admin, now’s the time to get your strategy ready.

• If you’re a casual user, nothing changes for your chats.

• But if you're curious about content and creators, the Updates tab just became a whole lot more interesting.

Final Takeaway

Here’s what to remember about the new WhatsApp update:

• Channel Subscriptions let you support creators and get exclusive updates.

• Promoted Channels help businesses and creators grow their reach.

• Ads in Status make it easier to discover new products—without interrupting chats.

• Your privacy remains intact: all messages and calls are still fully encrypted.

• Great for global users, especially U.S.-based small businesses, marketers, and content creators.

Meta is turning WhatsApp into more than just a chat app—without losing what made it great.

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